A permanent experiential space for Sky Q to bring to life their pragmatic product messages. With features such as ‘record four shows whilst you watch a fifth live’ or ‘watch your recordings on any device around the home’, we embellished the experience in a way that gets the audience playing.

The product benefits were broken down across four interactives and a product demo. The interactives have novel physical/digital interfaces making each one simple but satisfying. As a collection they formed a kind of arcade to be explored and played whilst delivering key messages.

My personal highlight was a free spinning wheel which guests can spin to explore a 3D model of a house, unveiling rooms and messages as they go. It was responsive enough to create the satisfying feeling that the house was physically attached to the wheel.